Lonely Planet Case Study Ch 3 E-Commerce Essays - 890 Words

Lonely Planet Case Study 1. Prepare a report in which you analyze the marketing channel conflicts and cannibalization issues that Lonely Planet faces as it is currently operating. Suggest solutions that might reduce the revenue losses or operational frictions that result from these issues. I feel that Lonely Planet is one big channel conflict. When they first started the company it wasn’t really an issue. The fact that they have grown so much and integrated themselves into many different markets makes it harder to reduce the channel conflict or cannibalization. There is a certain point, during your expansion processes, which you reach when you dive into as many markets that Lonely Planet has. I feel if they wish to reduce revenue†¦show more content†¦This revenue model makes the most sense for their products. 2. Prepare a list of new products that Lonely Planet might introduce to take advantage of Internet technologies (including wireless technologies for mobile devices) and address customers’ concerns about the timeliness and currency of information in the printed travel guides. Briefly describe any problems that Lonely Planet will face as it introduces these new products. There are several different features that Lonely Planet could pursue with their business to take advantage of new technologies. a. Lonely Planet could expand the information sections of their website to incorporate events happening around the world that could entice people to travel to. b. After looking into Lonely Planet’s App on their website and the reviews incorporated with it, I feel they should increase funding to their App development to increase functionality, usefulness, and ability to download the App, which tended to be the most griped about issues. c. Lonely planet could expand their e-book aspect to be compatible with all the tablets on the market thus increasing sales. d. Reduce the guides focus from countries to cities in order to make use of limited memory handheld devices Some of the main issues that may arise during the creation of these features include: 1. They will have to increase funding to their App department as stated above 2. They will have to increaseShow MoreRelatedStephen P. Robbins Timothy A. 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